Samsung Galaxy Unpacked 2025 event will take place today, January 22, 2025, at 10 AM PT | 1 PM ET | 6 PM GMT.Unpacked

Samsung has launched its much-anticipated 2025 flagship lineup: the Galaxy S25, S25+, and S25 Ultra. The primary focus of this year’s release is the impressive Galaxy AI features, which aim to revolutionize the user experience. Alongside these features, Samsung has refined design elements, upgraded specifications, and introduced new color options, ensuring this year’s flagship lineup stands out.

Display and Design

The Galaxy S25 and S25+ feature 6.2-inch and 6.7-inch displays, respectively—similar to their predecessors. The base model sports an FHD+ Dynamic AMOLED 2X display, while the Plus model offers a higher-resolution QHD+ display. Both displays boast 120Hz adaptive refresh rates, providing smooth scrolling and a responsive touch experience.

Design-wise, the devices look almost identical to last year’s models. However, Samsung has introduced updated color options, including Navy, Mint, Icy Blue, and Silver Shadow, adding a fresh aesthetic to the lineup.

Performance Boost with Snapdragon 8 Elite

The Galaxy S25 series is powered by Qualcomm’s Snapdragon 8 Elite processor, a significant leap from previous-generation chipsets. With a 37% faster CPU, a 30% more powerful GPU, and a 40% better Neural Processing Unit (NPU), the new chipset ensures smoother performance, faster AI-related tasks, and an enhanced gaming experience.

The Snapdragon 8 Elite also brings improved wireless connectivity with Bluetooth 5.4 and Wi-Fi 7, ensuring faster and more reliable connections.

AI Features: Transforming the Smartphone Experience

Samsung’s focus on AI has taken center stage with the Galaxy S25 lineup. The enhanced Galaxy AI features include:

Now Brief: Personalized, actionable suggestions based on user habits. It integrates with apps like Samsung Health and Calendar, offering insights such as step counts, energy scores, and weather forecasts.

Circle to Search: A feature that identifies phone numbers, URLs, and email addresses on the screen, enabling quick actions such as saving contacts or visiting websites.

Quicker Access to Gemini: For the first time, users can summon Google’s Gemini AI directly by holding the power button.

Seven Years of Updates: Samsung has committed to providing seven major Android OS updates and security patches, ensuring long-term support and value.

Cameras: Software Innovations for Stunning Results

While the camera hardware remains unchanged, Samsung has made significant improvements to image quality through software enhancements. The Galaxy S25 and S25+ are equipped with a 200MP main sensor, a 12MP ultra-wide lens, and a 10MP telephoto lens.

New algorithms and the ProVisual Engine deliver sharper details, better zoom capabilities, and improved low-light performance. The devices also record videos in 10-bit HDR by default, offering richer colors and higher dynamic range.

Additional camera features include:

Galaxy Log Format: For customizable video editing with a flatter color profile.

Virtual Aperture: Adjusts the depth of field for stunning portrait shots.

Audio Eraser: Removes unwanted sounds from videos.

Portrait Studio: Now offers more lifelike avatars with realistic facial expressions.

Battery and Charging

The Galaxy S25 and S25+ are powered by 4000mAh and 4900mAh batteries, respectively. Both models support wired charging—25W for the base model and 45W for the Plus variant. These specifications ensure reliable battery life and fast recharging capabilities.

Pricing and Availability

The Galaxy S25 starts at $799 in the US, offering the following configurations:

-128GB storage: $799

-256GB storage: $809

The S25+ starts at $999, with higher storage options:

-256GB storage: $999

-512GB storage: $1019

Pre-orders are now live, and customers in the US can enjoy up to $1,250 off and a chance to win $5,000 in credit. The devices will officially hit the shelves on February 7, 2025.