Apple Intelligence: Transforming iPhone, iPad, and Mac with Advanced AI

Apple has unveiled Apple Intelligence, an innovative personal intelligence system designed for iPhone, iPad, and Mac. Integrating powerful generative models with personal context, Apple Intelligence offers users highly relevant and useful intelligence. Deeply embedded in iOS 18, iPadOS 18, and macOS Sequoia, Apple Intelligence leverages the power of Apple silicon to understand and create language and images, streamline actions across apps, and draw from personal context to simplify daily tasks. With Private Cloud Compute, Apple introduces a new standard for privacy in AI, allowing flexible and scalable computational capacity between on-device processing and larger server-based models running on dedicated Apple silicon servers.

Tim Cook, Apple’s CEO, expressed excitement about this innovation, stating, “Apple Intelligence will transform what users can do with our products — and what our products can do for our users. Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

New Capabilities for Language Understanding and Creation

Apple Intelligence introduces new ways for users to enhance their writing and communication. The systemwide Writing Tools built into iOS 18, iPadOS 18, and macOS Sequoia enable users to rewrite, proofread, and summarize text across various apps, including Mail, Notes, Pages, and third-party applications.

Writing Tools offer features like Rewrite, which allows users to choose different versions of their text, adjusting tone to suit the audience. Proofread checks grammar, word choice, and sentence structure, providing suggestions and explanations for edits. Summarize enables users to condense text into digestible paragraphs, bulleted points, tables, or lists.

In Mail, Priority Messages and Smart Reply enhance email management, while Notifications feature Priority Notifications and summaries to highlight important information. The Reduce Interruptions Focus surfaces only urgent notifications. In Notes and Phone apps, users can record, transcribe, and summarize audio, with Apple Intelligence generating summaries of recorded calls.

Image Playground Enhances Communication and Self-Expression

Apple Intelligence powers Image Playground, enabling users to create fun images quickly using styles like Animation, Illustration, or Sketch. Integrated into apps like Messages and available as a standalone app, Image Playground allows users to experiment with different concepts and styles on-device.

In Messages, users receive personalized image suggestions related to their conversations. In Notes, the Image Wand in the Apple Pencil tool palette enhances note-taking by turning sketches into images. Image Playground is also available in Keynote, Freeform, Pages, and third-party apps through the Image Playground API.

Siri Enters a New Era

Siri, powered by Apple Intelligence, offers enhanced language understanding and contextual relevance, simplifying and accelerating tasks. Users can type to Siri, switch between text and voice, and enjoy a new design with a glowing light around the screen edge. Siri provides device support and takes actions across apps based on user requests, offering personalized intelligence without compromising privacy.

ChatGPT Integration Across Apple Platforms

Apple is integrating ChatGPT into iOS 18, iPadOS 18, and macOS Sequoia, enabling users to access its expertise seamlessly. Siri can tap into ChatGPT, with user consent for sending queries and documents. ChatGPT will also be available in Apple’s Writing Tools for generating content and images. Privacy protections ensure user data remains secure.

Genmoji Creation for Enhanced Expression

Users can create unique Genmoji by typing descriptions, with options to create Genmoji of friends and family from photos. These can be used in messages or as stickers and reactions in Tapback.

New Features in Photos

Apple Intelligence makes photo and video search more convenient with natural language search capabilities. Users can search specific moments in videos and remove background distractions with the Clean Up tool. Memories allow users to create personalized storylines with selected photos and videos, complete with suggested songs from Apple Music. All features maintain user privacy, with data kept on-device.

A New Standard for Privacy in AI

Apple Intelligence relies on understanding deep personal context while protecting user privacy. On-device processing and Private Cloud Compute ensure that even complex requests maintain privacy, with servers powered by Apple silicon. Independent experts can inspect server code, and Private Cloud Compute ensures secure communication between devices and servers.

Availability

Apple Intelligence will be available for free as part of iOS 18, iPadOS 18, and macOS Sequoia in U.S. English this fall, with additional features and languages to follow. It will be compatible with iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac devices with M1 and later. For more information, visit apple.com/apple-intelligence.