Threads Introduces Live Scores for Sports Games, Starting with NBA

Threads, the Instagram counterpart to Twitter, is stepping up its game with the addition of live scores for sports games. Meta CEO Mark Zuckerberg announced on Friday that Threads has begun testing live scores for NBA games and intends to expand its support to include other leagues in the future.

This move comes as Threads continues to challenge X, a platform that has offered live scores for sports games for nearly a decade. With this new feature, Threads aims to attract users who typically rely on X for live game discussions and real-time updates. But Threads isn’t just delivering live scores—users can also tap on a team’s logo to join the conversation about that specific team and connect with fellow fans.

According to TechCrunch, Threads believes that this new feature will simplify the process for users to engage in discussions about their favorite teams. The company highlights basketball as one of the most popular topics on the platform, with NBA Threads emerging as one of its most active sports communities. The goal behind this feature is to establish Threads as the go-to destination for sports discourse.

With Threads, users can search for a game within one day of its start time to view the schedule. During the game, they can search for it to get live updates on the current score. Once the game concludes, users can search for it to see the final score.

The addition of live scores represents Threads’ latest endeavor to compete with X. Just this week, Threads rolled out its “trending now” feature to all U.S. users. This feature aligns Threads more closely with X by enabling users to discover timely conversations happening on the platform.

As Threads continues to innovate and expand its offerings, it positions itself as a formidable contender in the realm of social media platforms for sports enthusiasts.